Sharing valuable content on social media is a fast and effective way to draw visits to your website. Facebook and Twitter have proven to be leaders in social media promotion, but mediums like LinkedIn, Pinterest, and even Instagram have been very powerful tools as well. It may seem simple; after all, you know how to run your own Facebook page, right? But there’s a right way to get more clicks—and a wrong way. A few quick, simple rules will help your content draw more eyes and grab more clicks back to your website.
1. Only Share the BEST Content
This may seem self-explanatory but haven’t you seen a lot of bad Facebook posts and pointless Tweets? Make sure the content you push out is thought-provoking and engaging. Put yourself in the shoes of your audience; what do they really want to see? This even goes for simple announcements for events and other updates.
2. Space out the Content Shares
While you do want to be visible and have your social media posts seen, do not flood the Internet with constant updates and duplicates. A Facebook and Twitter littered with several updates and shares too close together looks cluttered and unappealing in the eyes of the viewer. This can unfortunately deter some views so you want to make sure you keep your “noise” manageable.
3. Use Pictures
A picture tells a story worth a thousand words, or so they say, but in social media it really helps convert. A picture helps a status update stand out and increases the likelihood of some random viewer possibly clicking through your link. If you are on Facebook, you must absolutely do this (Twitter too).
4. Proper Link Placement on Twitter
Contrary to popular belief, placing the link towards the beginning of the post presents a better CTR than placing it at the end. I used to be of the thought process that this didn’t matter, but social media expert Dan Zarrella has done great research indicating that the best area for clicks is about 25% of the way through the Tweet.
5. Post When Users Are Online
The best time for a new post varies and depends on your audience. If you are trying to reach your customers, the best strategy is to test different hours of the day on different days of the week. For many B2B companies, the best time is early in the day. This ensures that this is among the first posts users see when they wake up and start their day or fire up their computers at work. And that doesn’t mean you have to wake up at the crack of dawn each day. Facebook has a simple tool for page managers to schedule posts ahead of time. Hootsuite or other tools can help plan and manage Facebook, Twitter, and more. These are some simple rules to get you going, especially if you’re just starting out with social media for your small business. Want to get a better handle on your overall strategy for social media and how it can help your messaging and your brand? BlueTreeDigital has social media experts who can do it for you, or show you how to do it on your own. Contact us to find out more.