A product posted on a business’ e-commerce website or on various sites like Amazon, eBay, Etsy or Facebook has exponentially better visibility compared to a business that only has a brick-and-mortar store. It’s no secret that your business can improve revenue and profits by selling online.
What follows are 5 ways on how you can effectively sell your products online:
1. Be Transparent
Whenever you post your product online, make sure you reveal all the necessary information regarding the purchase, such as features, price, terms of payment, shipping polices, taxes, and delivery date—whatever applies. Your customer will appreciate the effort. Put yourself in their shoes. Wouldn’t you also want to know what you’re getting and how you will receive it? You’d especially want to know of any hidden charges!
2. Capitalize on Impulse
It’s no longer enough to provide customers with only the specs or features of your product because of choice. There is substantial competition for most e-commerce websites and products. You must demonstrate how useful your product is to your customer when you have the opportunity. You may convert more sales from potential buyers early in the sales funnel if you emphasize how your product can help them and how it has already helped others. They will have confirmation that it is the right decision to buy your product, even if there were no plans to make the purchase. Position the product as the answer to common, but specific needs or wants and you’ll grab their attention and prompt a purchase decision on the spot. Do you have items at home that you bought but haven’t used even after years of collecting dust? Those were likely procured through impulse buying.
3. Be a Showoff
The more your customer can see and connect with your product and your business, the more they will feel attached to it and confident in the purchase. Studies have shown how the sense of touch raises feelings of belonging and ownership towards an item being sold. Posting pictures and videos of your products which show extreme detail of textures and construction will give the illusion of the sense of touch. Show your product from different angles and in different environments. Allow the potential customers to imagine how it would feel like to hold it and turn it around. Let the customer bond with your product.
4. Use the Keywords
If you haven’t had any sales or received any inquiries about your products, you may not be using the correct keywords. Conduct research to discover which words are used by your target audience when they do a search for your product or business.
You may use Google AdWords Keyword Tool, Google Trends, or WordTracker to find out the most-used search terms for your product. If you sell black camel hide shoes by Yardarm, for example, don’t expect your product to appear on the first search results page if you simply capitalize on the keyword “camel hide”. If you are more specific and use “Black shoes by Yardarm”, you will get better search returns. Not sure about a keyword strategy for SEO? Hiring a marketing agency to handle your e-commerce SEO can provide serious ROI.
5. Stand and Deliver
If you’re selling something tangible online, like a book or a jacket, then you must have a means to deliver it. Some companies ship their goods through a courier service. But if you’re not that big a company, you can do the delivery yourself. Some local businesses actually get in touch with customers and agree to a common place to complete the transaction.
Selling over the Internet is similar to selling in a brick-and-mortar store in someways but very different in others. If you take note of the differences and keep in mind how you can sell the products effectively online, you can make a successful e-commerce business.