Elizabeth Ricketts is recent graduate of Shepherd University where she received a Regents Bachelors of Arts degree. After being particularly struck by the Robert Frost poem “The Road Not Taken” at a young age, Elizabeth was determined to be unconventional. This has manifested itself in her work life as she has held a number of jobs; security guard, waitress, campaign manager, writer, personal assistant, actress. Her interest in all life has to offer makes her especially fit for the ever-changing and diverse nature of social media management. She has put her marketing expertise to use for agencies and directly on-staff for clients including wineries, government groups, and designers.