Nicole Skuba, partner of recently merged, Northern Virginia based, digital marketing agency, BlueTreeDigital, spoke at the Her Corner Speaker Series on Thursday, April 4 at the Kogod School of Business in Washington, DC.
She was one of the experts in a panel who discussed Social Media Tactics for Small Business Owners. With nearly 100 registrants, the venue was packed to capacity. Her Corner owner Frederique Campagne Irwin said it was “literally going to be our biggest group yet.”
An online marketing expert with 12 years of experience developing strategy for major corporations such as Identity Guard®, Aptara Inc., and local entrepreneurs like Securis and Lunchskins, Skuba’s talk focused on how entrepreneurs can design, launch, and manage a Twitter campaign.
“Just like any other marketing tool, every business owner needs to seriously examine their target market before deciding to get involved with Twitter,” cautions Skuba. She provided valuable information on how to make Twitter work for busy entrepreneurs. “It’s still all about interaction,” she said.
Her Corner works to facilitate personal connections at the neighborhood and online levels for women in business. Further details can be found on the Her Corner Speaker Series Events page.
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Founded by Fortune 500 marketing strategists Sue Schuster and Nicole Skuba, BlueTreeDigital is a full-service marketing agency specializing in creative marketing solutions for small and medium-sized businesses. We overhaul the website, build relationships with email, acquire new customers with search, quickly reach the masses with targeted advertising, and keep the conversation going with social media. Grow your business with BlueTreeDigital!