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Author: BlueTreeDigital

We’re elated to announce, that once again, BlueTreeDigital has been chosen by Clutch as a Top DC Agency. We were included in 3 categories for the leading agencies in 2017. Clutch in an independent B2B research, ratings and reviews site that identifies leading agencies in marketing, design, development and much more. Clutch analyzes thousands of companies in the digital space using a unique rating methodology that considers market presence, ability to deliver, and verified reviews and …

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So you’re convinced—your website needs a redesign. Our region is positively crawling with web designers, isn’t it? You can select from dozens and dozens of DC web design firms. Or you can try to find freelancers on Craigslist or Upwork. Find the least expensive one with a decent-looking portfolio and you think you’re ready to go. But hold on: Do you know what’s really involved in creating an effective, engaging website? If you’re considering hiring …

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In today’s digital age, a website that is outdated or difficult to navigate can send potential customers looking elsewhere.  The internet provides consumers and businesses with so many choices that are only a single click away.  More than 75% of people judge the credibility of a company based on the design of its website alone (Stanford University study). If it’s been more than 2-3 years since you last updated your website – it is likely …

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How do you decide where advertising dollars for your business are best spent? With the decline in traditional television viewership, the explosion of social media and the continued rise of mobile, the decision can be daunting. Where will your advertising efforts be most effective? Below is a look at television, print and social media advertising:   Television In 2016, TV revenue was down. At the same time, TV ad spending was still growing.  This could …

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BlueTreeDigital’s very own Managing Director of Client Services, Tanya Leyderman is being interviewed this week as a “Spotlight Guest” on Federal News Radio WFED/1500AM and WWFD/820AM (www.federalnewsradio.com). Tanya has more than 18 years of experience in marketing, client service, and business development.  Thursday’s show is going to highlight women CEOs in the area. Executive Leaders Radio is the #1 business weekly radio show in the Mid-Atlantic States.  We are so excited to have Tanya speak, …

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Is your business trying to relate to customers on an emotional level? Empathy can be a very powerful tool, but it should not be forced. Defined as “the ability to understand and share the feelings of another,” empathy is something you give to customers; it’s feeling with people. If you’ve been watching brands like Ikea, McDonalds or Home Depot, then you know it can be a challenge to hit the right emotional chord with customers. There is …

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Has your business considered employing Snapchat advertising to increase customer conversion rates?  With 166 million daily users opening the app an average of 18 times per day, the potential customer base cannot be ignored.  But with a price tag as high as $700,000 for a custom filter, it has been difficult for smaller companies to get on board.  Now, Snap Inc. is under increased scrutiny due to its poor performance since becoming a public company.  …

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Are you faced with the responsibility of deciding where advertising dollars are best spent? With the decline in traditional television viewership and the explosion of social media use, the decision can be difficult. So where are your advertising efforts going to be most effective? Here we will look at television, print, and social media advertising in 2017:   Television In 2016, TV revenue was down. At the same time, TV ad spending is still growing. Obviously this …

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Have you wondered about utilizing new social media app features for your business on social media? Your brand could benefit from the recent announcements at the F8 conference held for Facebook developers. The current competition between Snapchat and Facebook is driving the advancement of augmented reality features. Augmented reality (AR) defined as superimposed computer-generated image on a user’s view of the real world, is the more widely accessible branch of  virtual reality (VR). Businesses want to start …

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Has your website ever been hacked?  If so, you’ll know that a security breach can leave you feeling vulnerable. It is a scary and extremely common phenomenon. According to Google’s State of Website Security report there was a 32% increase in the number of websites affected by hackers over last year. So what do you do to prevent an attack in the first place? Here we will look at the six most common ways a …

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