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In today’s digital age, a website that is outdated or difficult to navigate can send potential customers looking elsewhere.  The internet provides consumers and businesses with so many choices that are only a single click away.  More than 75% of people judge the credibility of a company based on the design of its website alone (Stanford University study).   If it’s been more than 2-3 years since you last updated your website – it is …

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How do you decide where advertising dollars for your business are best spent? With the decline in traditional television viewership, the explosion of social media and the continued rise of mobile, the decision can be daunting. Where will your advertising efforts be most effective? Below is a look at television, print and social media advertising:   Television In 2016, TV revenue was down. At the same time, TV ad spending was still growing.  This could …

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BlueTreeDigital’s very own Managing Director of Client Services, Tanya Leyderman is being interviewed this week as a “Spotlight Guest” on Federal News Radio WFED/1500AM and WWFD/820AM (www.federalnewsradio.com). Tanya has more than 18 years of experience in marketing, client service, and business development.  Thursday’s show is going to highlight women CEOs in the area. Executive Leaders Radio is the #1 business weekly radio show in the Mid-Atlantic States.  We are so excited to have Tanya speak, …

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Is your business trying to relate to customers on an emotional level? Empathy can be a very powerful tool, but it should not be forced. Defined as “the ability to understand and share the feelings of another,” empathy is something you give to customers; it’s feeling with people. If you’ve been watching brands like Ikea, McDonalds or Home Depot, then you know it can be a challenge to hit the right emotional chord with customers. There is …

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Has your business considered employing Snapchat advertising to increase customer conversion rates?  With 166 million daily users opening the app an average of 18 times per day, the potential customer base cannot be ignored.  But with a price tag as high as $700,000 for a custom filter, it has been difficult for smaller companies to get on board.  Now, Snap Inc. is under increased scrutiny due to its poor performance since becoming a public company.  …

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Are you faced with the responsibility of deciding where advertising dollars are best spent? With the decline in traditional television viewership and the explosion of social media use, the decision can be difficult. So where are your advertising efforts going to be most effective? Here we will look at television, print, and social media advertising in 2017:   Television In 2016, TV revenue was down. At the same time, TV ad spending is still growing. Obviously this …

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Have you wondered about utilizing new social media app features for your business on social media? Your brand could benefit from the recent announcements at the F8 conference held for Facebook developers. The current competition between Snapchat and Facebook is driving the advancement of augmented reality features. Augmented reality (AR) defined as superimposed computer-generated image on a user’s view of the real world, is the more widely accessible branch of  virtual reality (VR). Businesses want to start …

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Has your website ever been hacked?  If so, you’ll know that a security breach can leave you feeling vulnerable. It is a scary and extremely common phenomenon. According to Google’s State of Website Security report there was a 32% increase in the number of websites affected by hackers over last year. So what do you do to prevent an attack in the first place? Here we will look at the six most common ways a …

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How do you know if your business is getting the most out of its marketing efforts? If the goal is to drive traffic to your website, online videos, or blogs, then you need to know more about your visitors: where they are coming from, how long they are staying, and what content they are finding valuable. Your website is likely the first interaction potential customers will have with your business and initial impressions are important! …

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An effective marketing plan will help your business stay on track with marketing and general business goals.  The research and strategy that goes into your marketing plan will show senior management that goals are achievable with quantified data. With  some careful research, brainstorming, and planning, you can clearly outline your strategy for the present and future. Your marketing plan should include the following: Mission To write an effective mission statement for your marketing plan, it is a …

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