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Has your brand been trying to stand out to consumers in a novel way? Do you feel like the market is saturated with average marketing techniques? Even the best companies have to reevaluate their strategies to keep up with the whims of the consumers. Especially as Millennials become a greater part of the active buyer population, businesses are realizing that many of the tried-and-true methods are just not enough to “wow”consumers. There are a few …

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  If your company has ever tried to create a memorable marketing campaign that builds engagement and generates leads, then you know that it can be difficult to be both creative and effective. But once a year on Super Bowl Sunday, we all get to enjoy the most expensive efforts put forth in the “Advertising Bowl”  by brands like Snickers, TMobile, 84 Lumber, Honda, and interestingly enough Avocados from Mexico. These brands found success by utilizing …

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BlueTreeDigital has been recognized as a Gold award winner in the 2017 AVA Digital Awards for our work on behalf of one of our clients in the healthcare industry. Specifically, we won our award for marketing to Millennials. The international awards recognize excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communications. The challenge we faced? It’s just not easy reaching Millennials in today’s volatile social media world. Imagery and …

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If you follow the world of marketing and search engine optimization, you may have heard about a change to Google’s search algorithm, with the rather disturbing nickname “Mobilegeddon.” Since 2015, Google has rolled out a series of changes that penalize sites that aren’t mobile-friendly. And more changes keep coming. Let’s talk about why it’s important for websites to be mobile-friendly, and Google’s specific changes that address mobile users. Why Be Mobile Friendly? The world is …

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Marketing is full of jargon and buzzwords. You’ve heard of B2C, B2B, and B2G marketing — but do you know what they actually mean and what the difference is between them? What overall strategies are best for each? Not to worry — we have you covered with a quick primer on the differences you should understand when it comes to digital marketing to these very different audiences. B2C – Business to Consumer: Building Emotional Connections …

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So you’re convinced—your website needs a redesign. Our region is positively crawling with web designers, isn’t it? You can select from dozens and dozens of Washington, DC web design firms. Or you can try to post for freelancers on Craigslist or Upwork. Find the least expensive one with a decent-looking portfolio and you’re ready to go. But hold on: Do you know what’s really involved in creating an effective, engaging website? If you’re considering hiring …

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So you’ve asked yourself the tough questions about your company and the idea of brand development, and you’ve decided that it’s time to rebrand. What now? For most companies embarking on the rebranding journey, the path first starts a brand development strategy which eventually leads to two critical elements: logos and taglines. A new logo with a new tagline can help define your company’s brand and differentiate you, your products, and your services from the …

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It takes a lot of time to create and build a brand, the essential base of your marketing. Rebranding might sound a little frivolous at first—isn’t it just changing colors and logos? But there’s more to branding than just colors and logos, although those are not just cosmetic concerns. Branding involves your tagline, your voice, and your whole story as a company. It’s social media, websites, emails…it’s a shorthand for your company’s unique identity. So …

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BlueTreeDigital is excited to announce our new Kindle ebook: Content Marketing Is a Two-Way Street: A Workbook to Create Content that Tells Stories, Creates Connections, and Builds Brands.  In fact, we’re so excited that we’ve launched an Amazon Giveaway, now until November 11! Why should you be excited too? Here’s the answer: customer engagement isn’t a one-way conversation any more. It’s more helpful to think of it as a two-way street…and content marketing is your …

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The process of attracting leads and converting them into sales is often visualized as a funnel. It’s a neat metaphor for the buyer’s journey from beginning (awareness of your company) to a sale. Everyone has a different way to visualize the steps along this funnel from a sales point of view. To keep things easy, we’ll break it down into two basic sections: the top and the bottom. Let’s focus on what these sections are …

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