Considering a website redesign? You’ve probably heard a lot of advice about WordPress as you’ve researched your options. It’s free, open source, offers robust content management—what’s not to like? Many businesses, however, are reluctant to adopt WordPress as a website design solution. But many objections are based on misinformation. We sat down with developer Terrance Henderson to debunk WordPress myths when it comes to business website design.
Myth #1) Free open source software (like WordPress) isn’t appropriate for business sites.
What does “open source” mean? It means WordPress is free to install and access, but it goes beyond that affordable price tag. Open source means that it’s been developed and refined by thousands of experts around the world, and they’re constantly creating improvements and plugins. That agility and innovation is powerful…but also a little alarming. Is there support? Does it have all the functions your website needs?
Here’s an interesting tidbit of info: You’re already using open source software and products, or products that began as open source. From browsers (Chromium, the source of Chrome) to MySQL, free and open-source tools are at the heart of the business world. And, as WordPress brags, some pretty big business sites are relying on WordPress.
What about that “free” price tag? Money isn’t growing on trees for small businesses and start-ups. “Building on an open source platform means you save money,” Terrance says. “The cost of development will be lower than if you purchase a proprietary platform.”
Myth #2) WordPress is only for blogs.
WordPress started off as a blogging platform but it’s evolved into much more. It’s a complete content management system that means flexibility and ease of use. Its history as an easy-to-use blogging tool is a huge benefit, because it means you can easily and quickly add or update content on your own without relying on developers,” Terrance says.
And, from a content marketing viewpoint, having an easy-to-manage blog feature is a very good thing. A regularly updated blog helps your SEO, establishes your expertise, gives you content for social media and emails…the list goes on. (Your business website has a blog, right?)
Myth #3) WordPress won’t grow with your business.
Again, this goes back to the out of date idea that WordPress is “just” a free little blogging website. “With a wide variety of WordPress-compatible hosting options, WordPress is a robust, scalable platform, meaning that it can support increased traffic and growth,” Terrance notes. “It supports responsive, mobile-friendly design, which is absolutely critical in today’s environment where most content is accessed on mobile devices.”
Worried about functionality? Here’s where the beauty of open source comes in. Thanks to a worldwide developer community, there are features and plugins including e-commerce, social media sharing, multimedia support, and more.
Myth #4) WordPress is a DIY option and you’re on your own.
It is true that, as open source software, WordPress doesn’t have a dedicated 1-800 help line. When you’re designing a new website, it may seem overwhelming to choose a theme, set up the pages, write content, worry about SEO.
Yet again, since WordPress is open source, there are an infinite variety of resources from expert designers and developers that offer help. Most importantly, even though WordPress is easy to use on your own, you don’t have to use it on your own. The beauty of WordPress is that you create a site with expert designers and developers, while still saving save on software, development, and long-term maintenance costs.
At BlueTreeDigital, we’ve designed beautiful, effective websites for a wide range of businesses, and we train our clients in WordPress (and other content management systems) so we can turn over the reins and give you control over the final product…or we can support you for the long haul. Read more about our website design, development, and maintenance services (including WordPress) or contact us if you’d like to learn more about what we can do for your website.