Blog

Category: Branding

So you’re convinced—your website needs a redesign. Our region is positively crawling with web designers, isn’t it? You can select from dozens and dozens of DC web design firms. Or you can try to find freelancers on Craigslist or Upwork. Find the least expensive one with a decent-looking portfolio and you think you’re ready to go. But hold on: Do you know what’s really involved in creating an effective, engaging website? If you’re considering hiring …

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So you’ve asked yourself the tough questions about your company and the idea of brand development, and you’ve decided that it’s time to rebrand. What now? For most companies embarking on the rebranding journey, the path first starts a brand development strategy which eventually leads to two critical elements: logos and taglines. A new logo with a new tagline can help define your company’s brand and differentiate you, your products, and your services from the …

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It takes a lot of time to create and build a brand, the essential base of your marketing. Rebranding might sound a little frivolous at first—isn’t it just changing colors and logos? But there’s more to branding than just colors and logos, although those are not just cosmetic concerns. Branding involves your tagline, your voice, and your whole story as a company. It’s social media, websites, emails…it’s a shorthand for your company’s unique identity. So …

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The process of attracting leads and converting them into sales is often visualized as a funnel. It’s a neat metaphor for the buyer’s journey from beginning (awareness of your company) to a sale. Everyone has a different way to visualize the steps along this funnel from a sales point of view. To keep things easy, we’ll break it down into two basic sections: the top and the bottom. Let’s focus on what these sections are …

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We’ve written about how customer engagement is a two-way street in today’s digital marketing world. That can frankly be a little scary, especially when you see negative comments or bad reviews pop up. But those are just flukes, and you can safely ignore these people—right? Wrong. People are talking about your business and you need to be an active part of the conversation. Businesses need to be serious about Online Reputation Management (ORM). Here’s what …

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Why is branding so critical to small businesses? In simple terms, it’s what sets you apart from your competitors. It’s your unique identity as a business, not just in terms of logo design and color (although those are important) but in terms of your messaging and your presentation. In other words… branding is kind of a big deal. Whether you’re a new business building a brand from the ground up, or you’re thinking about a …

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In February, IZEA began trading on NASDAQ capital markets—a huge event in the lifetime of a company. We’ve worked with IZEA since 2007; we’ve attended their conferences and worked with it for our clients…and we’re thrilled to see their success! What does IZEA do? They connect content creators—bloggers, journalists, YouTubers, photographers, videographers, and other influencers—with sponsors and marketers looking for customized content they can use in social media, content marketing campaigns, and more. It’s a …

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In mid-December we’re in the full swing of holiday marketing, counting down until Christmas day and the New Year. Holidays are big times for sales and marketing for small businesses—it’s easy to think about ideas for social media and email content. But what happens when we put away the New Year’s champagne bottles and drag the trees to the curb? Get out your calendars and think outside the box. There‘s more on your calendar than …

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Virginia wine tourism has grown rapidly in recent years as wineries become destinations as well as producers and interest grows in local products. Craft breweries are beginning to catch up in terms of new breweries and consumption. Breweries and wineries focus on creating excellent beer and wine, as they should. But, as for all small businesses, an excellent product needs an appreciative audience. How can you build those connections? The answer: digital marketing. Any small …

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It’s that time of year again. Store aisles everywhere are festooned with crayons, glue, and stacks of composition notebooks. Retailers begin planning their back-to-school campaigns for books, supplies, electronics, and clothing well ahead of time, and with good reason: According to a survey by the National Retail Federation, 44.5% of shoppers do their back-to-school shopping three weeks to one month before school starts. So how can your business take advantage of this season? You may …

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