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Category: eCommerce

Have you thought of how you can improve conversion rates through e-commerce product summaries? Consumers will read through product summaries with a fine toothed comb before they make an actual purchase. As consumers are becoming more informed and educated, your product pages will need to provide more information. Well designed product pages and well represented product summaries can help encourage customer reviews, which can reinforce brand perception. According to PowerReviews, an increase in consumer reviews …

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Storytelling to increase sales? That’s right, it works. If you use an honest narrative, you can grab the attention of consumers and stimulate interest in your business enough to generate sales. What follows are some storytelling strategies that can help boost your business. 1. Focus on the Milieu Deal with the facts of life. Use a story to help customers visualize a situation that they can relate to but haven’t really considered a problem. Tell them …

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A product posted on a business’ e-commerce website or on various sites like Amazon, eBay, Etsy or Facebook has exponentially better visibility compared to a business that only has a brick-and-mortar store. It’s no secret that your business can improve revenue and profits by selling online. What follows are 5 ways on how you can effectively sell your products online: 1. Be Transparent Whenever you post your product online, make sure you reveal all the …

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Over the years, the Internet has become a marketing battleground where different companies vie for the attention of consumers. According to the Online Shopping Customer Experience Study of 2012, about a third of the net population or some 75 million people purchased goods online in one quarter alone. To thrive and succeed in your online business, consider the following factors involving online purchases: 1. Dig the Digits Digest the numbers that tell you more about …

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Return label policies play a crucial element in retaining online customers. In an ideal scenario, these policies stipulate that customers can return a product if they have issues with it. Common issues pertaining to return policies include limited time for returns, hard-to-find policies, complicated and inconsistent system, plus unclear rules for shipping, among others. These complaints were further highlighted with the UPS-commissioned research entitled, Online Shopping Customer Experience Study. Participants, totaling 3,100, said return label …

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