Blog

Category: Entrepreneurship

The Northern Virginia Technology Council (NVTC) has announced its Hot Ticket Award Nominees, and BlueTreeDigital has been nominated for the Hottest Company Culture Award! We’re pleased to be among the innovative companies in the local tech community recognized for their hard work and vision. But wait a minute: isn’t BlueTreeDigital a virtual agency? How can a bunch of people who aren’t even in the same office even have a “culture?” It doesn’t take a physical …

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In February, IZEA began trading on NASDAQ capital markets—a huge event in the lifetime of a company. We’ve worked with IZEA since 2007; we’ve attended their conferences and worked with it for our clients…and we’re thrilled to see their success! What does IZEA do? They connect content creators—bloggers, journalists, YouTubers, photographers, videographers, and other influencers—with sponsors and marketers looking for customized content they can use in social media, content marketing campaigns, and more. It’s a …

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Thanksgiving is looming, but forget about Black Friday unless you really enjoy waiting in line in front of big box stores. The big story: Small Business Saturday is coming November 28, 2015! According to its founder, American Express, 88 million people participated in 2014. Mayors, governors, and even the President all support Small Business Saturday as a new tradition to boost small businesses around the country. It’s not too late for your small business to …

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Virginia wine tourism has grown rapidly in recent years as wineries become destinations as well as producers and interest grows in local products. Craft breweries are beginning to catch up in terms of new breweries and consumption. Breweries and wineries focus on creating excellent beer and wine, as they should. But, as for all small businesses, an excellent product needs an appreciative audience. How can you build those connections? The answer: digital marketing. Any small …

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Do you own a small business? Ready to grow your dreams? This is your year! The Virginia Women’s Business Conference Advisory Council has announced the 2015 Business Mentoring Makeover Program—you could win year-long mentoring for your up-and-coming small business. The application deadline is coming up on October 27, 2015. BlueTreeDigital’s team will be among the experts offering their knowledge to the winner. The Conference will be held November 20, 2015 in Leesburg, VA. This very special …

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In the six or seven years I’ve run a marketing agency, I’ve noticed a pattern. Frequently, we’re not competing with other agencies for business, we’re competing with the potential client’s wish to hire a marketing person for their staff. When the potential client chooses to bring on an internal person, I cringe and wish them the best. The cringe factor isn’t a result of loss of business, it’s because I know that the single person …

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Ah, the Neanderthals of yore. They never fail to fascinate. We’re supposed to be smarter than them, yet what we’ve found out about them can teach us much about marketing. Yep, marketing. Here are three lessons from the Neanderthals which we can apply to marketing a business. Resources Count The Neanderthals hunted mammoths with a certain number of men, but using the same number to catch rabbits leads to failure. The lesson is that resources …

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To thrive in the unpredictable business environment takes more than just selling your products or services to customers. That goes for both brick and mortar and online models, even more so for the latter where attention can be fickle. What you can’t afford to overlook is what your potential customers experience in the process that leads to purchase. Unless your website has something really unique to offer, then your business could get ignored. Have you …

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No one understands the struggles of marketing like the small business owner. So often you’ll feel like there’s a battle raging inside you because you don’t know if marketing is viable option to you at all. With restrictive budgets and no knowledge of marketing yourself, you’re just trying to get by, basically. But this isn’t good enough. And in today’s fiercely competitive economy, sitting back and hoping for the best is probably one of the …

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  It should go without saying that the Christmas season is a positively ripe time for selling. Most if not all businesses try to up the ante and get themselves seen and desired with added ferocity. Business as a rule is competitive but the Christmas season is akin to the Olympics of sales goals – just breaking even will not do. What businesses want this (and every Christmas season) is three main things: Increased visibility and …

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