Blog

Category: Local Business

In mid-December we’re in the full swing of holiday marketing, counting down until Christmas day and the New Year. Holidays are big times for sales and marketing for small businesses—it’s easy to think about ideas for social media and email content. But what happens when we put away the New Year’s champagne bottles and drag the trees to the curb? Get out your calendars and think outside the box. There‘s more on your calendar than …

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Thanksgiving is looming, but forget about Black Friday unless you really enjoy waiting in line in front of big box stores. The big story: Small Business Saturday is coming November 28, 2015! According to its founder, American Express, 88 million people participated in 2014. Mayors, governors, and even the President all support Small Business Saturday as a new tradition to boost small businesses around the country. It’s not too late for your small business to …

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Virginia wine tourism has grown rapidly in recent years as wineries become destinations as well as producers and interest grows in local products. Craft breweries are beginning to catch up in terms of new breweries and consumption. Breweries and wineries focus on creating excellent beer and wine, as they should. But, as for all small businesses, an excellent product needs an appreciative audience. How can you build those connections? The answer: digital marketing. Any small …

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It’s that time of year again. Store aisles everywhere are festooned with crayons, glue, and stacks of composition notebooks. Retailers begin planning their back-to-school campaigns for books, supplies, electronics, and clothing well ahead of time, and with good reason: According to a survey by the National Retail Federation, 44.5% of shoppers do their back-to-school shopping three weeks to one month before school starts. So how can your business take advantage of this season? You may …

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Memorial Day is almost here. Are you looking forward to swimming pools and summer vacations, or are you dreading the heat, the humidity, and the disruption to routine? Don’t just crank up the air conditioning and hope it all goes away. Summer is prime season for festivals, farmers markets, fairs, charity events, and many others. Take advantage of the season to get out of the office and connect with potential customers in a fresh way …

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Hashtags have found their way into pop culture, and while they serve a useful purpose, often users do not understand the hashtag concept and mishandle them. This may cause users to either stray away from or ignore them all together. Let’s take a moment to look at what a “hashtag” is: Via @Twitter: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter …

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“Marketing” is a simple term, but it’s made up of many complex moving parts. It comprises great design, effective writing, skilled analytics research, smart social media use, and, of course, a winning overall strategy. Thanks are specialized skills that each require training and experience to do well. And despite what you may hear, one person can’t do it all. That’s why everyone here at BlueTreeDigital is thankful for our talented staff of marketing professionals. We …

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In the six or seven years I’ve run a marketing agency, I’ve noticed a pattern. Frequently, we’re not competing with other agencies for business, we’re competing with the potential client’s wish to hire a marketing person for their staff. When the potential client chooses to bring on an internal person, I cringe and wish them the best. The cringe factor isn’t a result of loss of business, it’s because I know that the single person …

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Here’s a surprising stat: According to a 2013 survey of more than 3,800 small businesses, 55% did not have a website. You read that right: fifty-five percent. Some business owners quoted in the article simply didn’t have the time to set them up; others were actually afraid of getting too much business too fast! You may be reading this and thinking this doesn’t apply to you. After all, you already have a website and you …

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The 9th Annual Loudoun County Youth Fest is one for the history books! The rain stopped, the clouds dissipated, and the sun broke out just in time this past Saturday afternoon at the The Barn in Ashburn, Va. BlueTreeDigital has been thrilled to sponsor and support this great local community event. Youth Fest is an annual event for Loudoun teens, organized by Loudoun teens. Live local teen bands, interactive exhibits, dancers, and other stage acts kept …

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