Blog

Category: Marketing

Is your business trying to relate to customers on an emotional level? Empathy can be a very powerful tool, but it should not be forced. Defined as “the ability to understand and share the feelings of another,” empathy is something you give to customers; it’s feeling with people. If you’ve been watching brands like Ikea, McDonalds or Home Depot, then you know it can be a challenge to hit the right emotional chord with customers. There is …

READ MORE

An effective marketing plan will help your business stay on track with marketing and general business goals.  The research and strategy that goes into your marketing plan will show senior management that goals are achievable with quantified data. With  some careful research, brainstorming, and planning, you can clearly outline your strategy for the present and future. Your marketing plan should include the following: Mission To write an effective mission statement for your marketing plan, it is a …

READ MORE

Has your brand been trying to stand out to consumers in a novel way? Do you feel like the market is saturated with average marketing techniques? Even the best companies have to reevaluate their strategies to keep up with the whims of the consumers. Especially as Millennials become a greater part of the active buyer population, businesses are realizing that many of the tried-and-true methods are just not enough to “wow”consumers. There are a few …

READ MORE

  If your company has ever tried to create a memorable marketing campaign that builds engagement and generates leads, then you know that it can be difficult to be both creative and effective. But once a year on Super Bowl Sunday, we all get to enjoy the most expensive efforts put forth in the “Advertising Bowl”  by brands like Snickers, TMobile, 84 Lumber, Honda, and interestingly enough Avocados from Mexico. These brands found success by utilizing …

READ MORE

Marketing is full of jargon and buzzwords. You’ve heard of B2C, B2B, and B2G marketing — but do you know what they actually mean and what the difference is between them? What overall strategies are best for each? Not to worry — we have you covered with a quick primer on the differences you should understand when it comes to digital marketing to these very different audiences. B2C – Business to Consumer: Building Emotional Connections …

READ MORE

The process of attracting leads and converting them into sales is often visualized as a funnel. It’s a neat metaphor for the buyer’s journey from beginning (awareness of your company) to a sale. Everyone has a different way to visualize the steps along this funnel from a sales point of view. To keep things easy, we’ll break it down into two basic sections: the top and the bottom. Let’s focus on what these sections are …

READ MORE

You want more leads, more website traffic, more brand awareness, and more engagement with the right people. The answer isn’t a quick fix—you need to think about overhauling your entire marketing strategy. Unsure where to start? Whether you’re working with your own team or thinking of outsourcing to a digital marketing agency, don’t get into the nitty-gritty specifics right away. Instead, pull back and look at the big picture. Here are 10 great questions to …

READ MORE

On April 14, I attended the first Digital Marketing Summit, hosted by Visit Montgomery and sponsored by Washington Post Digital. Expert panelists from companies including Wedding Wire, Cvent, and Yelp shared their take on the conference’s theme: Engaging Customers in the Digital Era. There was something for everyone, marketing newbies and experienced marketing professionals alike. My favorite takeaways: Fail fast. Emotional connection is paramount. Customer engagement today is no longer a one-way street.   Embrace …

READ MORE

What’s the difference between public relations and marketing? Looking up definitions online doesn’t get you very far. Here’s some from BlogHer: Marketing: The process of promoting, selling or distributing a product or service; the work of moving goods from producer to purchaser Public Relations: Encouraging public understanding and goodwill towards a particular company and its products or services To make things more complicated, what do the major professional organizations have to say? According to the …

READ MORE

Changes are happening at a dizzying pace in digital marketing and it’s not always easy to keep up. Technology isn’t going to stop and let you catch your breath. If you’re too focused on day-to-day marketing minutiae, you need to pull back and think about big-picture trends for the coming year and how they affect your overall marketing strategy. Here are some marketing trends that we think you ought to keep in mind as you …

READ MORE