Category: Media Buying

Media buying simply refers to procuring ad space, no matter the medium. You can choose from countless options online or in print. Google AdWords, banner ads, newspapers, magazines…how do you know what’s right for your marketing needs? What’s the most effective option that fits in your budget? Let’s break it down into basic steps that give you starter tools for making good decisions. 1. Learn the jargon: CPM and CPC If you’re researching advertising costs, …