Category: PPC

PPC campaigns through Google AdWords can help drive traffic to your website as part of an inbound marketing program and a good SEM (search engine marketing) plan. PPC, or pay-per-click, is exactly what it says: You specify the amount you’re willing to pay for each visitor who searches on your keywords, sees your ad, and then clicks through to your website from your ad. You choose the keywords and create the ad, then sit back …