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Category: PR

What’s the difference between public relations and marketing? Looking up definitions online doesn’t get you very far. Here’s some from BlogHer: Marketing: The process of promoting, selling or distributing a product or service; the work of moving goods from producer to purchaser Public Relations: Encouraging public understanding and goodwill towards a particular company and its products or services To make things more complicated, what do the major professional organizations have to say? According to the …

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Memorial Day is almost here. Are you looking forward to swimming pools and summer vacations, or are you dreading the heat, the humidity, and the disruption to routine? Don’t just crank up the air conditioning and hope it all goes away. Summer is prime season for festivals, farmers markets, fairs, charity events, and many others. Take advantage of the season to get out of the office and connect with potential customers in a fresh way …

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Your customers know that you value them for the business they bring in. But how do you show you care about them beyond dollars and cents this Valentine’s? Here are 3 ways to make every customer or lead feel the love so they’ll go with your product or service and spurn your competition. 1. A “Thank You” Tweet Is Just as Sweet. Who really needs a newer slimmer cellphone? Apple reports that 9 million buyers …

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4 Ways to Earn a Good Online Reputation. 85 percent of consumers surf the net for information on businesses, and 70 percent trust online reviews. So a shrewd entrepreneur takes steps to get a high consumer rating. Here are a few tips on developing a good reputation online. 1. Get Online Reviews from Walk-ins. Get the opinion of walk-in customers online immediately. Keep a laptop handy at the counter and invite them to write quick …

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Controversy is one word you would normally not want associated with your business. You want a harmonious relationship with customers and the last thing you want to do is lose them by taking a hard-line stance on an issue, right? But controversy can be your ally if you know what to do. Use Controversy to Grab Attention and Trigger Response. In some cases, nothing grabs attention like a little bit of controversy (with emphasis on …

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How do you make your company reachable by your customers? What are the most important tools to make this happen? Traditionally, this involved a lot of advertising on print, television, and radio. But marketing has evolved with the Internet, and there’s so much more you can do now to bring your company closer to its customers. Here are four ways. 1. Establish a Website It takes effort to set up your company and maximize exposure …

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There will always be customers who can be very demanding and sometimes become borderline unreasonable. The problem actually starts when their expectations are not met and are unhappy about your product or service. They tend to vent their frustrations and grievances in various social networking sites. Negative news spreads fast and before you know it, that one bad customer experience spreads and becomes a trending topic, leaving a bad taste for your business. Customers will …

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