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Category: SEO

August and September has been a bit of a bumpy ride in search results. Many sites have seen a series of ups and downs as Google tests search algorithm updates. Google implements changes, then reverting those changes, only to make a few tweaks and re-implement. There were several algorithm changes that seemed to be significant over the past 2 months. One of these was a big local algorithm change in late August.   Google Local …

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If you follow the world of marketing and search engine optimization, you may have heard about a change to Google’s search algorithm, with the rather disturbing nickname “Mobilegeddon.” Since 2015, Google has rolled out a series of changes that penalize sites that aren’t mobile-friendly. And more changes keep coming. Let’s talk about why it’s important for websites to be mobile-friendly, and Google’s specific changes that address mobile users. Why Be Mobile Friendly? The world is …

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As usual more things are changing in the world of SEO. A few updates happened that may impact your site and how you appear in search results. What are the changes, and what do they mean for your SEO? Here are a few updates from the past month and how they can impact your website. Design Change in Google SERPs Are Google’s search results looking slightly different to you lately? That’s because they are different. …

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  The Google Algorithm Update of January 2016 The past two weeks in the SEO world have been filled with suspense, mystery, and thankfully for us, solace. Others have not been so lucky and have fallen victim to Google’s latest algorithm update. To fill you in on what has been going on, Google deployed an update. This particular update has caused significant upset in search results. The usual updates that happen throughout the year are …

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Recently Talmar Anderson, host of the Business Side of Business podcast, sat down with our CEO and founder Nicole Skuba to get the basics of SEO. Talmar has designed her podcast series for business owners to get actionable insights for growing their businesses. So why does SEO (Search Engine Optimization) matter for small businesses and how can a business owner improve it? Word of mouth is no longer enough to get new customers and new …

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Sharing valuable content on social media is a fast and effective way to draw visits to your website.  Facebook and Twitter have proven to be leaders in social media promotion, but mediums like LinkedIn, Pinterest, and even Instagram have been very powerful tools as well. It may seem simple; after all, you know how to run your own Facebook page, right? But there’s a right way to get more clicks—and a wrong way. A few quick, …

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Does your company use responsive web design? In other words, does your website’s template adapt to the changing screen sizes and interfaces of the desktop computers and mobile devices used to display it? If you only use one static template for your website, then it’s not responsive. Here are 4 marketing advantages of using responsive web design in your business website. 1. Growing Mobile Device Adoption – Making your company website responsive isn’t something you …

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Would you want your website to be at the top of search results like the Ford Motor Company? Search engine optimization seems easy, but what if you’re too busy or know too little about it? Bring in the search engine optimizers or SEOs. Here are 4 reasons why you might need their help. HTML Can Be Complicated HTML is what websites are made of. If you don’t know what HTML is, it’s short for HyperText …

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Nothing has quite the same effect as that of a positive review. Be it for a product or for the service you’ve provided, your attention to detail, your consideration or even just the friendliness of your tone, a positive review can do a lot for your company. We train every single one of our team members to act as ambassadors of our company, our services and of our brand. Why? Because where marketing is concerned, …

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