Blog

Category: Social Media

Have you wondered about utilizing new social media app features for your business on social media? Your brand could benefit from the recent announcements at the F8 conference held for Facebook developers. The current competition between Snapchat and Facebook is driving the advancement of augmented reality features. Augmented reality (AR) defined as superimposed computer-generated image on a user’s view of the real world, is the more widely accessible branch of  virtual reality (VR). Businesses want to start …

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Has your brand been trying to stand out to consumers in a novel way? Do you feel like the market is saturated with average marketing techniques? Even the best companies have to reevaluate their strategies to keep up with the whims of the consumers. Especially as Millennials become a greater part of the active buyer population, businesses are realizing that many of the tried-and-true methods are just not enough to “wow”consumers. There are a few …

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The process of attracting leads and converting them into sales is often visualized as a funnel. It’s a neat metaphor for the buyer’s journey from beginning (awareness of your company) to a sale. Everyone has a different way to visualize the steps along this funnel from a sales point of view. To keep things easy, we’ll break it down into two basic sections: the top and the bottom. Let’s focus on what these sections are …

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Readers are looking for content that informs, educates, and offers solutions. Rich, meaty, nutritious content—white papers, ebooks, and in-depth articles—define the expertise and credibility of your brand. But creating excellent content that fits the bill is only the beginning. The hard part is distributing it through a channel that reaches the right audience. LinkedIn might not jump out as a content marketing solution. For many, it’s only a networking tool for career building; other social …

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You’ve created a Facebook page for your small business, but does it sometimes feel like you’re talking to an empty room? You can boost posts and create ads with special offers, but what if you have a tight budget? The answer: Get more clicks and shares by creating compelling (and consistent) posts that build a relationship with your followers. Whether you’re brand new to Facebook for business, or you’ve been plugging away at your Facebook …

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You read a lot about storytelling in marketing circles today. It might sound like something fun, but maybe like something that doesn’t quite apply to your business. But every business has a story, and every story has a setting, characters, and even conflict. Storytelling creates a personal, emotional connection with your audience. Don’t worry—you don’t need an MFA in creative writing to take advantage of it. Here are some ways you can bring the element …

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Social media is a powerful tool if used correctly, but it can also hurt your brand if it is abused. How do you know where you stand on social media marketing? Here’s our guide to the 10 Commandments of Social Media Marketing: 1. Find Your Target: Whom exactly are you reaching out to? Communicate with prospects and consumers through content based around their likes and interests. Using provided analytics you can learn what type of …

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Hashtags have found their way into pop culture, and while they serve a useful purpose, often users do not understand the hashtag concept and mishandle them. This may cause users to either stray away from or ignore them all together. Let’s take a moment to look at what a “hashtag” is: Via @Twitter: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter …

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55% of small businesses use major social media platforms to build their brand. If you belong in the minority 45%, you might be missing out and it may be time for you to use social media to build your brand. However, you should know that social media can make or break your brand. To be more successful in your 2014 brand building strategy, you need to be careful. Here are 4 reasons for you to …

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3 Things to Know about Social Media Compliance in the Financial and Insurance Industries. There’s this perception that it’s easy to promote a business in social media. But it’s not like that for everyone or every company. If you’re in finance, insurance, or other regulated industries, there are social media compliance rules that must be followed, which makes tasks like tweeting and social media updating subject to rules of regulatory bodies. Rewards Outweigh Risk Rules …

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