Blog

Category: Strategy

Is your business trying to relate to customers on an emotional level? Empathy can be a very powerful tool, but it should not be forced. Defined as “the ability to understand and share the feelings of another,” empathy is something you give to customers; it’s feeling with people. If you’ve been watching brands like Ikea, McDonalds or Home Depot, then you know it can be a challenge to hit the right emotional chord with customers. There is …

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Are you faced with the responsibility of deciding where advertising dollars are best spent? With the decline in traditional television viewership and the explosion of social media use, the decision can be difficult. So where are your advertising efforts going to be most effective? Here we will look at television, print, and social media advertising in 2017:   Television In 2016, TV revenue was down. At the same time, TV ad spending is still growing. Obviously this …

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Have you wondered about utilizing new social media app features for your business on social media? Your brand could benefit from the recent announcements at the F8 conference held for Facebook developers. The current competition between Snapchat and Facebook is driving the advancement of augmented reality features. Augmented reality (AR) defined as superimposed computer-generated image on a user’s view of the real world, is the more widely accessible branch of  virtual reality (VR). Businesses want to start …

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An effective marketing plan will help your business stay on track with marketing and general business goals.  The research and strategy that goes into your marketing plan will show senior management that goals are achievable with quantified data. With  some careful research, brainstorming, and planning, you can clearly outline your strategy for the present and future. Your marketing plan should include the following: Mission To write an effective mission statement for your marketing plan, it is a …

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Has your brand been trying to stand out to consumers in a novel way? Do you feel like the market is saturated with average marketing techniques? Even the best companies have to reevaluate their strategies to keep up with the whims of the consumers. Especially as Millennials become a greater part of the active buyer population, businesses are realizing that many of the tried-and-true methods are just not enough to “wow”consumers. There are a few …

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  If your company has ever tried to create a memorable marketing campaign that builds engagement and generates leads, then you know that it can be difficult to be both creative and effective. But once a year on Super Bowl Sunday, we all get to enjoy the most expensive efforts put forth in the “Advertising Bowl”  by brands like Snickers, TMobile, 84 Lumber, Honda, and interestingly enough Avocados from Mexico. These brands found success by utilizing …

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BlueTreeDigital has been recognized as a Gold award winner in the 2017 AVA Digital Awards for our work on behalf of one of our clients in the healthcare industry. Specifically, we won our award for marketing to Millennials. The international awards recognize excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communications. The challenge we faced? It’s just not easy reaching Millennials in today’s volatile social media world. Imagery and …

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Marketing is full of jargon and buzzwords. You’ve heard of B2C, B2B, and B2G marketing — but do you know what they actually mean and what the difference is between them? What overall strategies are best for each? Not to worry — we have you covered with a quick primer on the differences you should understand when it comes to digital marketing to these very different audiences. B2C – Business to Consumer: Building Emotional Connections …

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The process of attracting leads and converting them into sales is often visualized as a funnel. It’s a neat metaphor for the buyer’s journey from beginning (awareness of your company) to a sale. Everyone has a different way to visualize the steps along this funnel from a sales point of view. To keep things easy, we’ll break it down into two basic sections: the top and the bottom. Let’s focus on what these sections are …

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We’ve written about how customer engagement is a two-way street in today’s digital marketing world. That can frankly be a little scary, especially when you see negative comments or bad reviews pop up. But those are just flukes, and you can safely ignore these people—right? Wrong. People are talking about your business and you need to be an active part of the conversation. Businesses need to be serious about Online Reputation Management (ORM). Here’s what …

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