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Category: Technology

Have you wondered about utilizing new social media app features for your business on social media? Your brand could benefit from the recent announcements at the F8 conference held for Facebook developers. The current competition between Snapchat and Facebook is driving the advancement of augmented reality features. Augmented reality (AR) defined as superimposed computer-generated image on a user’s view of the real world, is the more widely accessible branch of  virtual reality (VR). Businesses want to start …

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Tech companies tend to have a difficult time marketing their products or services to potential clients due to the technical nature of the business. This is where the white paper marketing strategy comes into play. We previously discussed choosing the best topic for your white paper, and why white papers in general are an effective marketing tool for tech companies building a reputation for expertise. Now for the fun part: it’s time to write the …

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When IT businesses plan their marketing strategies, they often tend to focus on what they know, the screen. Emails, white papers, social media, blogging… all of these digital marketing components are crucial in our current online marketing world. But don’t forget the simple power of the human voice. Remember how public speaking can help you position yourself as a thought leader in your industry. Being a thought leader is about expertise, vision, and leadership. This …

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Developing an effective marketing strategy for tech companies can be intimidating, especially for small business owners. An exceptional tool that tech companies can utilize in their marketing efforts is the “white paper”. Producing a white paper sounds like a formidable task if you haven’t created one before. You may be thinking to yourself, “What is a white paper? Isn’t that something Secret Service agents carry around in those briefcases with handcuffs?” There’s nothing top secret …

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