Blog

Category: Websites

So you’re convinced—your website needs a redesign. Our region is positively crawling with web designers, isn’t it? You can select from dozens and dozens of DC web design firms. Or you can try to find freelancers on Craigslist or Upwork. Find the least expensive one with a decent-looking portfolio and you think you’re ready to go. But hold on: Do you know what’s really involved in creating an effective, engaging website? If you’re considering hiring …

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In today’s digital age, a website that is outdated or difficult to navigate can send potential customers looking elsewhere.  The internet provides consumers and businesses with so many choices that are only a single click away.  More than 75% of people judge the credibility of a company based on the design of its website alone (Stanford University study). If it’s been more than 2-3 years since you last updated your website – it is likely …

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It took a long time to get your website ready: writing the text, finding the photos, hiring the web designer, figuring out a host. It’s perfect! Don’t touch a thing! One small problem: How many years ago was that? Web design evolves constantly, as does digital marketing. Does your current website attract traffic and bring in leads consistently? Here are a few signs that your website needs a makeover. Outdated Content Accurate, timely information about your …

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Considering a website redesign? You’ve probably heard a lot of advice about WordPress as you’ve researched your options. It’s free, open source, offers robust content management—what’s not to like? Many businesses, however, are reluctant to adopt WordPress as a website design solution. But many objections are based on misinformation. We sat down with developer Terrance Henderson to debunk WordPress myths when it comes to business website design.   Myth #1) Free open source software (like WordPress) isn’t appropriate …

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As usual more things are changing in the world of SEO. A few updates happened that may impact your site and how you appear in search results. What are the changes, and what do they mean for your SEO? Here are a few updates from the past month and how they can impact your website. Design Change in Google SERPs Are Google’s search results looking slightly different to you lately? That’s because they are different. …

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What’s the difference between a landing page and a regular webpage? Technically, a landing page is simply where your visitors first arrive (or “land”). When it comes to marketing vocabulary, a landing page has a much more focused meaning: It’s a standalone webpage designed for one objective, to guide your visitors toward a specific action. Ideally, you capture information from potential leads using a form as well. How can your landing page best accomplish this? …

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You read a lot about storytelling in marketing circles today. It might sound like something fun, but maybe like something that doesn’t quite apply to your business. But every business has a story, and every story has a setting, characters, and even conflict. Storytelling creates a personal, emotional connection with your audience. Don’t worry—you don’t need an MFA in creative writing to take advantage of it. Here are some ways you can bring the element …

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Recently Talmar Anderson, host of the Business Side of Business podcast, sat down with our CEO and founder Nicole Skuba to get the basics of SEO. Talmar has designed her podcast series for business owners to get actionable insights for growing their businesses. So why does SEO (Search Engine Optimization) matter for small businesses and how can a business owner improve it? Word of mouth is no longer enough to get new customers and new …

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Is this another “Content is King” article? Yes, because this maxim definitely bears repeating. For anyone who has a business or even just someone with a personal space online, you have to appreciate the value of high-quality content. We say “have” because to us, that’s just second nature, but to many people, frankly it isn’t. To understand the value of something you must precede with an understanding of its purpose. Loosely defined, content can be …

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