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Developing a Marketing Strategy - 10 Questions to Ask Yourself

You want more leads, more website traffic, more brand awareness, and more engagement with the right people. The answer isn’t a quick fix—you need to think about overhauling your entire marketing strategy. Unsure where to start? Whether you’re working with your own team or thinking of outsourcing to a digital marketing agency, don’t get into the nitty-gritty specifics right away. Instead, pull back and look at the big picture. Here are 10 great questions to ask yourself when developing a new strategy for your marketing efforts.

1. What are your top marketing priorities this year?

More leads? More sales? Developing your brand? Engaging with the right audience? By knowing this, you can set clear marketing goals that will lead you down the right path to success.

2. What key problems do you need to solve in order to be successful?

Are there bottlenecks in your process? Do you find yourself short on time, budget, staff—or all of the above? Are you simply not happy with your current direction?

3. Do you think you have the internal expertise to deal with these problems?

Marketing not only takes time but also knowledge and experience. This is a great opportunity to see if you have the skills and staffing to really carry out your marketing strategy, or whether a marketing agency is the way to go.

4. What are your expectations for a new marketing strategy? Why change your approach now?

Look at your priorities. Will your current marketing efforts help you reach your goals, or do you need to make a change?

5. What specific marketing activities have you tried in the past?

What worked? What didn’t? Consider your past and your present when thinking about a new marketing strategy. Take a clear-eyed look at past successes—and failures. The learning process can be bumpy, but it’s necessary!

6. How do you track the results of your marketing investments?

You need to understand where your marketing budget makes the most impact. Most marketing tools have analytics features that let you see what works and what doesn’t. Are you using them? Is your present tool giving you the insight you need, or do you need someone with experience to help you sort it out?

7. What audience are you trying to reach more effectively in the future?

Some channels work better for reaching certain audiences—for example, LinkedIn is better at reaching decision-makers. Plus, today’s marketing tools can help you drill down precisely to the audience with the right demographics. By knowing your audience, you can better engage them.

8. Do you have an existing robust content marketing and/or social media strategy?

Is the answer a rebounding “yes?” Then keep it up and integrate with the rest of your strategy. If not, what’s missing? Where could you makes changes? Remember, experimenting is a good thing—don’t be afraid to keep pushing when it comes to engaging your ideal audience.

9. How effective are your lead capture and generation processes?

Are you getting the most out of inbound marketing techniques (such as social media, content marketing, and SEO) that help leads come to you?

10. How well does your website support your marketing goals?

Think about your design, content, and your call to action. Does it represent your company? Is it optimized for search engines and mobile browsers? Does it capture lead information?

These questions can help you clarify your goals and build a marketing strategy to reach them. But keep in mind that you don’t need to go it alone. A marketing agency can help you answer these questions and create a realistic strategy that work within your budget. BlueTreeDigital has helped businesses in Northern Virginia and beyond develop marketing strategies that lead to real results. Curious to learn more? Check out our white paper, How to Draft a Marketing Plan, for more ideas.