Case Study – Grab Media

BlueTreeDigital Builds an Online Marketing Strategy for a Video Distribution Company

 

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The Need:

Grab Media forges symbiotic relationships between short-form video publishers, content producers, advertisers, video sites, and short-form video viewers around the “video-snacking” trend. It connects premium video content from a wide collection of professional sources and brand-name advertisers to ideal viewers. Marketers rely on Grab Media to position their message in front of large-scale, engaged audiences. However, the newly blended company needed its own online marketing strategy to build membership quickly.

 

The Strategy:

BlueTreeDigital’s staff crafted an attention-getting campaign for Grab Media, combining email list rental, PPC, social media, and media buying to attract members and rev up their numbers. As online marketing experts themselves, they drew upon their own expertise to target the right audience for Grab Media. Staff also advised Grab Media on overall day-to-day tactics that increased their visibility and built their brand, leading to more leads and more members.

 

The Results:

Dara Jones, Director of Corporate Communications for Grab Networks, commented: “I loved working with BlueTreeDigital! [Their] range of skills is amazing, doing everything from designing and implementing eNewsletters, performing detailed data analysis, and writing beautiful copy for websites, newsletters, and direct mail…creative, thoughtful, ethical, and lots of fun.” As a result of strategy and quality content, Grab Media’s membership increased from 250 to 15,000 in the first six months. It’s safe to say that BlueTreeDigital staff grabbed everyone’s attention for Grab Media.