Advertising

When you want to quickly grow your business or communicate with your audience, advertising needs to be at the heart of your strategy. We can guide you through every step of the process.

Who is your target audience and what’s the best outlet for reaching them? What do you want to say to your customers? We can help you identify and research your target audience whether local, national or global. What media do they use, how do they consume information? We develop your message to be attractive to your target and design effective campaigns. Plus, we help you create an advertising budget so you get the most ROI out of every advertising dollar you spend.

Campaign Development

PPC/SEM

Search engine marketing (SEM) and pay-per-click advertising (PPC) are ways you drive traffic to your site. But done the wrong way, you could waste time and money without building real leads. We focus on your objectives, whether you are looking for an impression campaign for brand awareness or a CPA driven conversion campaign. We work within your budget to give you a great return on your marketing investment.

Our team uses best practices and expertise to create effective PPC campaigns for Google AdWords, Bing Ads, YouTube, and Social Media Ads. We are an official Google Partner and have proven results with our average conversion rates that shatter industry averages.

Strategic media buying is how you get your company’s name in front of the right audience. After defining the target, we develop a comprehensive media buying plan to reach your customers where they hang out online. And—when appropriate—we’ll find print or other larger scale opportunities for you as well. We can place your company on major news networks or the smallest niche blogs – wherever your target audience is, we’ll find them. And we take care of all the details, including negotiating the best price and placement for you. Some of the ways we can reach your audience are:

  • Google AdWords (certified Google Professionals)
  • Bing Ads
  • Display advertising (including YouTube)
  • Ad networks
  • Programmatic advertising
  • Remarketing
  • Native advertising
  • Banner ads
  • Blog ads
  • Email list rental
  • Newsletter sponsorship
  • Podcasts
  • Print advertising and advertorials
  • Radio Advertising (online and traditional)
  • A/B testing
  • Conversion based tracking and optimization
  • Much more!

MEDIA BUYING