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Tag: online

Are you marketing without clear direction? You may know all about how to market your business online, but how do you know that your efforts are worth the time, labor and investment? Metrics tools can give you a bird’s eye view of your marketing landscape. Many metrics are at your fingertips to measure the impact of your initiatives. Are you using them all? Here are 4 metric tools that help ensure ROI on your online …

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55% of small businesses use major social media platforms to build their brand. If you belong in the minority 45%, you might be missing out and it may be time for you to use social media to build your brand. However, you should know that social media can make or break your brand. To be more successful in your 2014 brand building strategy, you need to be careful. Here are 4 reasons for you to …

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Does your company use responsive web design? In other words, does your website’s template adapt to the changing screen sizes and interfaces of the desktop computers and mobile devices used to display it? If you only use one static template for your website, then it’s not responsive. Here are 4 marketing advantages of using responsive web design in your business website. 1. Growing Mobile Device Adoption – Making your company website responsive isn’t something you …

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Practicing Law, like any other profession, demands a lot of time from lawyers and for the most time, building the caseload is the biggest time consumer. That’s essentially where the great lawyers get their bread and butter. The thing is, regardless of their specialty, a lawyer’s life is filled with research, court dates, and paperwork–all of which will take their time out of building their caseloads. One solution is to outsource the job. Is it …

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Busy lawyers everywhere would quickly jump at the opportunity to build their caseloads if it materialized right in front of them, freeing them to do what they do best as lawyers. Too good to be true? Not really, it’s an easy, available solution. But before we get to that, here are several ways lawyers can build their caseloads online without getting in the way of their legal practice. Use Social Media for Marketing Legal Services …

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A product posted on a business’ e-commerce website or on various sites like Amazon, eBay, Etsy or Facebook has exponentially better visibility compared to a business that only has a brick-and-mortar store. It’s no secret that your business can improve revenue and profits by selling online. What follows are 5 ways on how you can effectively sell your products online: 1. Be Transparent Whenever you post your product online, make sure you reveal all the …

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Fact: social media is used by about 90% of all American companies. Have you been left out? Or, are you now considering ways to maximize social media for your business? You can only hope they’ll all work to your favor. Success in a social media campaign doesn’t happen overnight. It entails careful planning, consistency, and a lot of hard work. Without the benefit of essential rules, you may spend time putting your money up for …

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