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Tag: social media

55% of small businesses use major social media platforms to build their brand. If you belong in the minority 45%, you might be missing out and it may be time for you to use social media to build your brand. However, you should know that social media can make or break your brand. To be more successful in your 2014 brand building strategy, you need to be careful. Here are 4 reasons for you to …

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When was the last time you made a new marketing plan for your business? You might be satisfied that your business meets or exceeds its revenue goals, but don’t get complacent. Markets reshape and economies change. And sooner than you know it, your business lags behind or gets outdated. You will often need a new marketing plan, and here are four essential reasons why it might be time to update yours. 1. Keep your business …

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3 Things to Know about Social Media Compliance in the Financial and Insurance Industries. There’s this perception that it’s easy to promote a business in social media. But it’s not like that for everyone or every company. If you’re in finance, insurance, or other regulated industries, there are social media compliance rules that must be followed, which makes tasks like tweeting and social media updating subject to rules of regulatory bodies. Rewards Outweigh Risk Rules …

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With the popularity of social media marketing, email marketing has taken the backseat, or so it seems. According to the Email Marketing Industry Census 2013 of Econsultancy, 66% of marketers say their email marketing delivers good to excellent content ROI. So the other 34% are likely missing out. If you think your company is part of this minority, you should check if you’re applying bad habits in your email marketing which keep you from moving …

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Back when we were kids, our parents taught us lessons in life which we can actually apply as marketers to our social media efforts. Let’s take a look at five of the most memorable. 1. Too Much of Anything Is Bad As kids, we were warned that anything in excess is bad. We can’t have too much of this and that. It’s the same in social media marketing. You think that more is better for …

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As a vendor worth your profit margin, you know that to get ahead in the marketplace, you have to make your brand welcome to current and potential customers on Facebook and wherever else you choose to make its presence felt whether it be through email or social media services. If you’re not welcome, your audience will just shut the door in your face like you’re a pesky salesperson. Now while we all know that we …

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Fact: social media is used by about 90% of all American companies. Have you been left out? Or, are you now considering ways to maximize social media for your business? You can only hope they’ll all work to your favor. Success in a social media campaign doesn’t happen overnight. It entails careful planning, consistency, and a lot of hard work. Without the benefit of essential rules, you may spend time putting your money up for …

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With the use of social media for marketing being the standard, it’s important to perform an assessment of just how well your business is utilizing its strength. When it dawned upon the business public that social media would be a great way to market themselves to the general public, they went at it like wildfire. Because most people already utilized the more popular social networks like Facebook, LinkedIN and Twitter, a lot of them figured …

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